Users will soon have a fresh option that permits them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the platform announced that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global launch. This development coincides with a surge in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a term for inferior, mass-produced content that is typically illogical or surreal.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the option to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its service tagged as AI-generated. In total, in excess of 100 mn media items are uploaded to the service every day, making AI content a minor part of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the level of artificial media they view by using the topic control setting in the platform and choosing the AI content topic. Additional categories that can already be controlled under the filter cover current affairs, fashion, aesthetics, and choreography.
Content Labeling and Policies
Its policies oblige users to identify “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will henceforth apply an “AI-made” tag to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for experts and groups to create educational content about ethical AI use. This initiative will support charitable organizations focused on teaching programming and robotics.
Content Safety Approach
The platform has justified its safety measures, during debate over plans to make redundant a large number of content moderators in Britain. The company is set to cut hundreds of positions in its user protection department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most harmful content before it is viewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
